Director of Research, Strategy, and User Experience (2015)
Placed 1st in District 15 of AAF's 2015 National Student Advertising Competition. Conducted and analyzed research findings to develop the positioning and messaging strategy for NSAC’s 2015 client: Pizza Hut. Organized focus groups and interviews of the client’s target demographic. Supervised a user experience team to research and mockup a refined mobile and online ordering experience.
Media Planner, Presentation Team Member (2014)
Placed 1st in District 15 of AAF's 2014 National Student Advertising Competition. Researched media habits of millennial females to develop a media strategy for Mary Kay Cosmetics. Developed an integrative media plan that aimed to increase brand awareness, drive sales, and encourage careers with Mary Kay. Calculated expected impressions, media expenses, and ROI using Adology, Kantar, and ComScore. Participated as one of the five pitch presenters.
Strategic Planner, Keynote Presentation Director (2013)
Contributed to a collaborative effort in researching, brainstorming and developing a $10 million advertising campaign for NSAC’s 2013 client: Glidden Paint. Conducted extensive research on home improvement habits of the targeted demographic through primary and secondary sources. Assisted in concepting, visualizing, and designing creative advertising executions. Directed a team in organizing and designing a keynote pitch presentation.